Why Make Images Smaller for the Web?

A question I’m often asked is, in this world of high speed internet connections and streaming video, does it matter anymore how big your pictures are on your website?

The answer is a resounding YES!

The size of the images you use affects:

  • Page load time
  • Processor usage
  • Bandwidth usage
  • And even SEO

While your internet connection may be lightning fast, there are still many people out there using much slower connections.

Some studies show that website visitors will click away if they have to wait any more than 3 seconds for a page to load. 3 SECONDS!

Your web server is just a big computer and, like any computer, the more it’s asked to do, the more it slows down. Smaller images mean less work for the server to do.


Your web host probably gives you a maximum bandwidth allowance every month. Large file sizes will eat up that allowance very quickly and you’ll have to pay for more bandwidth.

Search engines use complicated algorithms to rank websites and decide which to show first in search results. One of the things they take into consideration is page load time. The slower the page, the lower they’ll rank it.

You can do a lot to make your images smaller without losing any visible quality. Try to ensure that all images are less than 200kb before putting them on your website.

Have fun, and let me know if you have any questions.




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